Logan Olsen’s content portfolio

My name is Logan Olsen I’m a digital marketer with a focus on sales copy writing. I help businesses generate more leads, develop their brand voice, and gain more authority in their industry.MissionMy Mission as a digital marketer is to help your buiness develop SUPER CUSTOMERS!Meaning customers that will be loyal through all your new products and changes! Super customers will buy the product consistently and even tell their friends about the quality that they see in your company. Every company needs Super customers, and I’m here to find and develop these customers for you!ExperienceI with my associates degree in digital marketing where I developed my writing skills for web and digital content. I created a meta advertisement for the non-profit: Bible Rescue. This taught me skills in Meta Ads and Copy writing for social Media content. I have writing certifications from HubSpot, LinkedIn, And Grammarly. These companies' certifications show my expert-level knowledge.with my time as a freelance copywriter had many opportunities to create conversion focus content in many different forms. Recently, I had the opportunity to develop an email marketing campaign for one of the leading technology supply companies, Wesco. In this campaign I developed high quality copy that encouraged readers to attend a webinar coming up. This email had a 67% open Rate and a 6% conversion rate for individuals to show up to the webinar.Let’s work togetherMy skills can bring your buiness more leads which will turn into
SUPER CUSTOMERS

Marketing Blog

Learn marketing tactits and Skills for your business!

Using LinkedIn for B2B Marketing

LinkedIn is arguably the best platform for companies that sell a product or service to other companies. This is because the platform is designed for professional networking and developing relations with professionals. This is also evident in the tools the advertising dashboard gives. For example, the LinkedIn ad manager allows you to include and exclude certain job titles, making targeting those who make decisions in a business more accessible.Currently, there are three formats you can access in LinkedIn Ad Manager. These are: Single ads, Video ads, and Carousel Ads. Here are some of the ways you can strategies each format of ads.
Single Ads: This is a natural ad that appears to a consumer on the newsfeed while they are scrolling. This type of advertisement is great for ads with a single image, like an infographic or a digital poster of some kind. So this could be good when a CEO or a strategic manager is looking through LinkedIn to network; they can stumble upon the ad and make a decision.Video Ads: Video ads are advertisements that appear while users watch videos on a social media platform. These are the best types of ads for getting customers to interact with the brand. Because LinkedIn has recently developed a short-form video, this is great for short ads that catch the attention of the consumer quickly and give a call to action.Carousel Ads: These ads are ads that have multiple pages in the LinkedIn post. This way, you can have a presentation of sorts to show to business owners for which helps to encourage more involvement with the brand because it will have multiple pictures of information to go through. This type of ad is good because it can have many different aspects to one ad. Like it could have an information page, an image of a showcase of the product, and even a video ad explaining the benefits. This is a good targeting of CEO’s because it shows that the brand is a thought leader in the industry.

Foundations of Teamwork

What is Teamwork?
Teamwork is the process of working collaboratively with a group to achieve a common goal. It involves the active participation of all members, each contributing their unique skills and perspectives to accomplish shared objectives. It requires mutual respect, shared responsibility, and a focus on collective success.A successful team does not just happen by chance; it is built through intentional efforts, strong leadership, and a culture that promotes inclusivity and cooperation. While individual talent is important, teamwork amplifies each person’s abilities, making the group more effective than the sum of its parts.Why is Teamwork Important?
Organizations that encourage teamwork experience numerous benefits. Effective teamwork boosts productivity and efficiency, as tasks are completed faster when employees collaborate. It also fosters innovation by combining diverse perspectives, leading to creative solutions that would not have been possible through individual effort alone.
Moreover, teamwork improves employee engagement and job satisfaction. When individuals feel they are part of a cohesive team, they are more motivated, enjoy their work more, and feel a sense of belonging. Strong teamwork enhances problem-solving abilities as well, allowing challenges to be addressed collectively rather than placing the burden on one individual.
Characteristics of a Strong Team
A strong team shares several key characteristics. Firstly, clear goals and objectives are essential. When every team member understands the overall mission, they can align their efforts accordingly. Open communication is another critical factor. Team members should feel comfortable sharing their ideas, asking for help, and providing feedback without fear of criticism.
Trust and respect are fundamental in a high-functioning team. Without trust, collaboration becomes difficult, and team members may hesitate to contribute their ideas. Defined roles and responsibilities help ensure that everyone knows what is expected of them, reducing confusion and duplication of effort. Finally, adaptability is an important trait of strong teams. The ability to respond effectively to changing circumstances, challenges, and unexpected obstacles is crucial in today’s dynamic business environment.Mini-Activity: Team-Building Exercise
One of the best ways to strengthen teamwork is through team-building activities. A simple exercise involves forming small groups and assigning a creative task, such as building a tower using limited materials like paper, tape, and straws. This activity encourages communication, problem-solving, and collaboration.
After completing the exercise, teams can discuss their experience. What strategies worked well? What could be improved? Reflecting on these questions helps participants recognize the key elements of successful teamwork and areas where they can enhance their collaboration skills.

The Most Powerful Platform: Instagram’s Influence in the Digital Age

While each social media platform has its strengths, I believe Instagram still holds the most balanced and far-reaching power, especially when it comes to shaping culture, influencing purchasing decisions, and building personal brands. What makes Instagram so powerful is its ability to blend visual storytelling, community connection, and professional presentation all in one place.Instagram has a unique way of making ideas feel real. A single photo or reel can communicate tone, personality, and message faster than paragraphs of text. Brands use it to build trust, creators use it to form communities, and everyday people use it to document real moments that feel curated but still personal. That middle space, somewhere between authenticity and aesthetics, is where Instagram thrives.Another reason Instagram remains so influential is its versatility. You can post photos, reels, stories, long captions, educational slides, livestreams, and even shop. Few platforms offer that much flexibility while still being easy to navigate.
And finally, Instagram continues to set cultural trends. Fashion, design, recipes, quotes, music clips, so much of what spreads across other platforms starts on Instagram first. Even if TikTok is faster, Instagram is more enduring.For professionals, Instagram offers a place to build a cohesive identity. For everyday users, it offers connection. And for culture at large, it remains one of the biggest drivers of what we talk about, buy, and aspire to.

Social Media And Missionary Work

Doctrine and Covenants 4:1–3 teaches that a great and marvelous work is about to come forth—and that anyone who has a desire to serve God “is called to the work.” Today, one of the biggest fields “white already to harvest” is actually digital. Social media, despite all its downsides, has become a place where testimonies are shared, questions are answered, and people find connection in moments when they feel completely alone.
I’ve seen social media become a marvelous work in unexpected ways: friends sharing scriptures during hard seasons, someone posting a simple conference quote that ends up being exactly what another person needed that day, or youth creating uplifting reels that reach thousands. The reach is real, and so is the influence.The role I hope to play is small but intentional. I want my voice online to reflect light: sharing positive messages, speaking kindly, and posting things that uplift rather than drain. I want to be brave enough to testify when prompted, and humble enough to listen when others share spiritual experiences of their own. If the Lord can use ordinary tools for extraordinary purposes, then He can certainly use my Instagram feed. I just have to be willing.

The adaminsion of paul

Whenever I think about what it means to follow Christ, I always come back to Paul’s example. His words, echoed in the 13th Article of Faith, “We believe all things, we hope all things, we have endured many things, and hope to be able to endure all things,” just feel real. They’re honest. They’re the kind of words someone says when they’ve actually lived through hard things.And Paul definitely did. So did the early Saints. Their lives weren’t calm or comfortable; they faced constant pressure, criticism, and sometimes real danger. But even with everything going wrong around them, they stayed committed. That determination is what makes their faith so inspiring today.
When I think about their experiences, it naturally makes me look at my own life. I’m obviously not dealing with mobs or prison cells like Paul did. But I think we all face things that test our faith in quieter ways. Doubts. Stress. Feeling burnt out. Feeling like God is silent. Or just trying to stay focused when the world pulls us in a hundred different directions. It’s different from Paul’s world, but it can still wear us down.
That’s why Paul’s message hits so hard. Enduring isn’t just about getting through the “big” trials; it’s about showing up every day and choosing Christ, even when it’s hard, awkward, or inconvenient. It’s still praying when we’re tired. Still trusting when things don’t make sense. Still hoping, even if that hope feels small.
And the good news is, endurance doesn’t mean we have to be perfect. It just means we keep going. We keep trying. We keep turning toward the Savior, the same way the early Saints did. And the whole time, Christ is right there with us, even when we don’t realize it in the moment.
So when we talk about enduring “all things,” it’s not about being tough on our own. It’s about letting Him strengthen us along the way. The more we choose Christ, the more we find that we can handle life with a little more peace, a little more purpose, and a lot more perspective.
Enduring isn’t about just hanging on,it's about becoming someone stronger, more grounded, and more like Him.

10 Best Marketing Skills to Develop in 2025

How God Speaks to Us

It's a well-known fact that God acts in very mysterious ways. A lot of times this Includes getting Messagets from on high in ways we least expect. From a sudden realization to Johan being swallowed by a whale. Insparation from on high can come from any where.How can we know it from GodMany People struggle with this question, and they often feel that if they don't get answers to prayers in a way that they understand, they are doing something wrong. However, this is not the case. God wants us to have faith that we will do go regardless of the awsners we get.Take, for example, in Ether 3, the brother of Jared was commaned to build a boat.Through prayer the brother of Jared was given directions; and he followed those directions perfectly. Despite this the boat still had problems! they couldn't see, steer, or breath!Personally if I was in that postion I would have wondered if I had actually recived revelation as God inteneded for me. However the brother of Jared had faith and went to God in prayer to ask for directions. God gave him further instructions because of his faith.In order for God to speak to us we need faith that no matter how small it seems he will awnser us.

Receiving revelation to propose

When I was dating my wife, there came a time when I began to wonder whether I should propose and ask for her hand in marriage. I began to ponder and pray for an answer to this question; however, the answer did not come all at once. In fact, it came gradually with little splashes of revelation here and there.One of the most profound experiences that led to my proposal happened when I had least expected it while I was driving home from her apartment. I was listening to a rap song, thinking about my girlfriend, honestly, minding my own business. That was until I got hit with a truth bomb, where I had a flash realization that my girlfriend at the time was the eternal companion prophesied in my paternal blessing.I was so confused at the timing of the whole process.BUT GOD AWNSERED MY PRAYERS.Not in a way that I expected.But in a way to show he loved me.

10 Best Marketing Skills to Develop in 2025

Marketing Skills to Develop in 2025

Marketing is evolving faster than ever. With new technologies, shifting consumer behavior, and a growing emphasis on personalization, the skills marketers need today look very different from even just a few years ago. Whether you’re a student, freelancer, or small business owner, sharpening the right skills in 2025 can give you a real competitive edge.Though it can seem daunting to learn marketing skills in 2025. there are many resouces that can be found on the internet. Here are my top ten Marketing Skills to develop in 2025

Marketing Skills to Develop in 2025

1. AI-Driven Marketing
Artificial intelligence is no longer optional. From predictive analytics to AI-powered ad targeting and content creation, knowing how to leverage AI tools effectively will make your campaigns smarter and more efficient.2. Data Analysis & Interpretation
Data is everywhere—but not everyone knows how to use it. Marketers who can gather insights from dashboards, interpret customer trends, and turn raw numbers into clear strategies will lead the way.3. Content Strategy & Storytelling
AI can help create content, but human creativity still wins when it comes to authentic storytelling. Developing the ability to craft content strategies that resonate with audiences is key to building trust and engagement.

Marketing Skills to Develop in 2025

Final Thoughts

Marketing in 2025 blends creativity with technology. Staying on top as a business requires a lot of fast reactions to the ever-changing industry. As you master these 10 skills, you’ll position yourself as a leader in a fast-changing industry. Start small, pick one or two skills to improve, and keep building momentum throughout the year.

Should you start a side business in college?

What is a Side hustle?

Starting a business is one way that many people find more fulfillment in their careers and in their lives. However, there are risks and struggles that someone might face while starting a business. For this reason, aspiring entrepreneurs choose to create a smaller business that someone can do in their free time; Internet users refer to this as a side hustle. Throughout my time in college, I have tried many different types of side hustles, and it’s helped me to develop skills in areas I am passionate about, develop my resume more, and even helped me to earn a little extra cash as a second income stream. Every college student should consider starting a side hustle to develop their personal brand.

Why should you consider starting a side hustle?

Everyone has a personal brand. This brand is what employers use to decide who to hire. However, schooling is not enough for current industries. Recent surveys revealed that employers avoid hiring recent graduates who have no experience in the industry. However, many entry-level roles require experience. This creates a paradox where recent graduates need experience in an industry to be considered for a job, but on the other hand, A recent graduate needs a job to gain experience. However, one way to avoid this is by starting a side business.Here are some of the skills and notes that someone could put on a resume from the experience that a side hustle brings:

What Side business could you start?

There are a couple of guidelines for starting a business in college. It should be flexible to your schedule so you can develop your business while balancing school and life. Because school can be expensive, it should have a low starting cost. Starting a business with a small start-up cost is also a good guideline. Here are some of the businesses that a student can consider starting:Content business: Consider creating content on a subject you are passionate about. As you develop a following on social media, Others can see you as a thought leader, which is marketable to employers and potential partners. You make money by making sponsored posts and affiliate marketing. The best part about this business model is that it requires no money to start.Window Washing: Though there will be minimal start-up costs to buy the window cleaning supplies, this business model has a low start-up cost. It just requires you to start knocking on doors and asking if you can wash their windows for them.Curb painting: This is very similar to the last business. Buy supplies to paint curbs and knock on doors.Drop shipping: Drop shipping includes finding a supplier to ship a product, and you create a promotion for the product. Once a customer buys the product from your promotion, you will then fill out the suppliers ‘ship to’ form with the customer's information. This business model can also have a high start-up cost for college students. However, the time necessary to start a business like this can be great for the flexibility required for college.Stock/ Crypto investing: This is great for a student because it requires minimal skill and minimal research on strategies to develop. One can do this short-term (Day trading) or long-term (Investing). However, if done incorrectly, it can be a way to lose a lot of money.There are a lot of side hustles that one can create. The great part about starting a business is that it can help you discover what you are enthusiastic about. Throughout my attempts to start a business, I have discovered many passions and skills that I didn’t know were a possibility for me. Growing up, I had ADHD, so it was hard for me to read and write. Because of this, I always had the belief that I wasn’t good at writing. Starting a business led me to discover that not only do I enjoy writing, but I am also quite talented at it. College students can find this fulfillment and peace as well.

Is starting a side Hustle right for you?

Though there are upsides to starting a business, there are positive and negative attributes to consider that could impact a student negatively. Starting a business implies risk associated with it. If a business fails, it can cause an individual to lose the money invested in start-up costs. This could also affect your self-confidence. Many business owners admit to feeling ‘impostor syndrome’ or having the feeling that they are not good enough/ have the skills to be successful. Starting a business puts a person's brand at risk for ridicule and the loss of authority in a certain area. However, as a person stays diligent, they can overcome these challenges and can feel more fulfilled and be more resilient.According to Dana Braga from pewresearch.org, she states, “Most self-employed workers (62%) say they are extremely or very satisfied with their job, compared with 51% of those who are not self-employed. They also express higher levels of enjoyment and fulfillment with their job.”(Beshay, 2025) Every business owner struggles at some point or another. Overcoming said challenges may not be easy but it can be rewarding.

Conclusion

Every person should consider a second source of income. It helps a person find more meaning in life and can bring more stability. Recently, I met a business owner who had a side hustle while working a full-time job. Unfortunately, this individual, after a decade of employment, was separated from their job. However, because he had a side hustle, he was able to switch to the side business full-time. However, despite the risk of starting the business, it ended up being more stable than the job he had. Considering a side hustle can help everyone. Learn more about side hustles at my website www.loganolsenmarketing.org/#blog.Resources
Beshay. (2025, April 24). Self-employed people in the U.S. are more likely than other workers to be highly satisfied with their jobs. Pew Research Center. https://www.pewresearch.org/short-reads/2023/06/30/self-employed-people-in-the-us-are-more-likely-than-other-workers-to-be-highly-satisfied-with-their-jobs/
According to Dana Braga from pewresearch.org, she states, “Most self-employed workers (62%) say they are extremely or very satisfied with their job, compared with 51% of those who are not self-employed. They also express higher levels of enjoyment and fulfillment with their job.”(Beshay, 2025) Every business owner struggles at some point or another. Overcoming said challenges may not be easy but it can be rewarding.