Logan Olsen’s content portfolio

My name is Logan Olsen I’m a digital marketer with a focus on sales copy writing. I help businesses generate more leads, develop their brand voice, and gain more authority in their industry.MissionMy Mission as a digital marketer is to help your buiness develop SUPER CUSTOMERS!Meaning customers that will be loyal through all your new products and changes! Super customers will buy the product consistently and even tell their friends about the quality that they see in your company. Every company needs Super customers, and I’m here to find and develop these customers for you!ExperienceI with my associates degree in digital marketing where I developed my writing skills for web and digital content. I created a meta advertisement for the non-profit: Bible Rescue. This taught me skills in Meta Ads and Copy writing for social Media content. I have writing certifications from HubSpot, LinkedIn, And Grammarly. These companies' certifications show my expert-level knowledge.with my time as a freelance copywriter had many opportunities to create conversion focus content in many different forms. Recently, I had the opportunity to develop an email marketing campaign for one of the leading technology supply companies, Wesco. In this campaign I developed high quality copy that encouraged readers to attend a webinar coming up. This email had a 67% open Rate and a 6% conversion rate for individuals to show up to the webinar.Let’s work togetherMy skills can bring your buiness more leads which will turn into
SUPER CUSTOMERS

Marketing Blog

Learn marketing tactits and Skills for your business!

10 Best Marketing Skills to Develop in 2025

How God Speaks to Us

It's a well-known fact that God acts in very mysterious ways. A lot of times this Includes getting Messagets from on high in ways we least expect. From a sudden realization to Johan being swallowed by a whale. Insparation from on high can come from any where.How can we know it from GodMany People struggle with this question, and they often feel that if they don't get answers to prayers in a way that they understand, they are doing something wrong. However, this is not the case. God wants us to have faith that we will do go regardless of the awsners we get.Take, for example, in Ether 3, the brother of Jared was commaned to build a boat.Through prayer the brother of Jared was given directions; and he followed those directions perfectly. Despite this the boat still had problems! they couldn't see, steer, or breath!Personally if I was in that postion I would have wondered if I had actually recived revelation as God inteneded for me. However the brother of Jared had faith and went to God in prayer to ask for directions. God gave him further instructions because of his faith.In order for God to speak to us we need faith that no matter how small it seems he will awnser us.

Receiving revelation to propose

When I was dating my wife, there came a time when I began to wonder whether I should propose and ask for her hand in marriage. I began to ponder and pray for an answer to this question; however, the answer did not come all at once. In fact, it came gradually with little splashes of revelation here and there.One of the most profound experiences that led to my proposal happened when I had least expected it while I was driving home from her apartment. I was listening to a rap song, thinking about my girlfriend, honestly, minding my own business. That was until I got hit with a truth bomb, where I had a flash realization that my girlfriend at the time was the eternal companion prophesied in my paternal blessing.I was so confused at the timing of the whole process.BUT GOD AWNSERED MY PRAYERS.Not in a way that I expected.But in a way to show he loved me.

10 Best Marketing Skills to Develop in 2025

Marketing Skills to Develop in 2025

Marketing is evolving faster than ever. With new technologies, shifting consumer behavior, and a growing emphasis on personalization, the skills marketers need today look very different from even just a few years ago. Whether you’re a student, freelancer, or small business owner, sharpening the right skills in 2025 can give you a real competitive edge.Though it can seem daunting to learn marketing skills in 2025. there are many resouces that can be found on the internet. Here are my top ten Marketing Skills to develop in 2025

Marketing Skills to Develop in 2025

1. AI-Driven Marketing
Artificial intelligence is no longer optional. From predictive analytics to AI-powered ad targeting and content creation, knowing how to leverage AI tools effectively will make your campaigns smarter and more efficient.2. Data Analysis & Interpretation
Data is everywhere—but not everyone knows how to use it. Marketers who can gather insights from dashboards, interpret customer trends, and turn raw numbers into clear strategies will lead the way.3. Content Strategy & Storytelling
AI can help create content, but human creativity still wins when it comes to authentic storytelling. Developing the ability to craft content strategies that resonate with audiences is key to building trust and engagement.

Marketing Skills to Develop in 2025

Final Thoughts

Marketing in 2025 blends creativity with technology. Staying on top as a business requires a lot of fast reactions to the ever-changing industry. As you master these 10 skills, you’ll position yourself as a leader in a fast-changing industry. Start small, pick one or two skills to improve, and keep building momentum throughout the year.

Should you start a side business in college?

What is a Side hustle?

Starting a business is one way that many people find more fulfillment in their careers and in their lives. However, there are risks and struggles that someone might face while starting a business. For this reason, aspiring entrepreneurs choose to create a smaller business that someone can do in their free time; Internet users refer to this as a side hustle. Throughout my time in college, I have tried many different types of side hustles, and it’s helped me to develop skills in areas I am passionate about, develop my resume more, and even helped me to earn a little extra cash as a second income stream. Every college student should consider starting a side hustle to develop their personal brand.

Why should you consider starting a side hustle?

Everyone has a personal brand. This brand is what employers use to decide who to hire. However, schooling is not enough for current industries. Recent surveys revealed that employers avoid hiring recent graduates who have no experience in the industry. However, many entry-level roles require experience. This creates a paradox where recent graduates need experience in an industry to be considered for a job, but on the other hand, A recent graduate needs a job to gain experience. However, one way to avoid this is by starting a side business.Here are some of the skills and notes that someone could put on a resume from the experience that a side hustle brings:

What Side business could you start?

There are a couple of guidelines for starting a business in college. It should be flexible to your schedule so you can develop your business while balancing school and life. Because school can be expensive, it should have a low starting cost. Starting a business with a small start-up cost is also a good guideline. Here are some of the businesses that a student can consider starting:Content business: Consider creating content on a subject you are passionate about. As you develop a following on social media, Others can see you as a thought leader, which is marketable to employers and potential partners. You make money by making sponsored posts and affiliate marketing. The best part about this business model is that it requires no money to start.Window Washing: Though there will be minimal start-up costs to buy the window cleaning supplies, this business model has a low start-up cost. It just requires you to start knocking on doors and asking if you can wash their windows for them.Curb painting: This is very similar to the last business. Buy supplies to paint curbs and knock on doors.Drop shipping: Drop shipping includes finding a supplier to ship a product, and you create a promotion for the product. Once a customer buys the product from your promotion, you will then fill out the suppliers ‘ship to’ form with the customer's information. This business model can also have a high start-up cost for college students. However, the time necessary to start a business like this can be great for the flexibility required for college.Stock/ Crypto investing: This is great for a student because it requires minimal skill and minimal research on strategies to develop. One can do this short-term (Day trading) or long-term (Investing). However, if done incorrectly, it can be a way to lose a lot of money.There are a lot of side hustles that one can create. The great part about starting a business is that it can help you discover what you are enthusiastic about. Throughout my attempts to start a business, I have discovered many passions and skills that I didn’t know were a possibility for me. Growing up, I had ADHD, so it was hard for me to read and write. Because of this, I always had the belief that I wasn’t good at writing. Starting a business led me to discover that not only do I enjoy writing, but I am also quite talented at it. College students can find this fulfillment and peace as well.

Is starting a side Hustle right for you?

Though there are upsides to starting a business, there are positive and negative attributes to consider that could impact a student negatively. Starting a business implies risk associated with it. If a business fails, it can cause an individual to lose the money invested in start-up costs. This could also affect your self-confidence. Many business owners admit to feeling ‘impostor syndrome’ or having the feeling that they are not good enough/ have the skills to be successful. Starting a business puts a person's brand at risk for ridicule and the loss of authority in a certain area. However, as a person stays diligent, they can overcome these challenges and can feel more fulfilled and be more resilient.According to Dana Braga from pewresearch.org, she states, “Most self-employed workers (62%) say they are extremely or very satisfied with their job, compared with 51% of those who are not self-employed. They also express higher levels of enjoyment and fulfillment with their job.”(Beshay, 2025) Every business owner struggles at some point or another. Overcoming said challenges may not be easy but it can be rewarding.

Conclusion

Every person should consider a second source of income. It helps a person find more meaning in life and can bring more stability. Recently, I met a business owner who had a side hustle while working a full-time job. Unfortunately, this individual, after a decade of employment, was separated from their job. However, because he had a side hustle, he was able to switch to the side business full-time. However, despite the risk of starting the business, it ended up being more stable than the job he had. Considering a side hustle can help everyone. Learn more about side hustles at my website www.loganolsenmarketing.org/#blog.Resources
Beshay. (2025, April 24). Self-employed people in the U.S. are more likely than other workers to be highly satisfied with their jobs. Pew Research Center. https://www.pewresearch.org/short-reads/2023/06/30/self-employed-people-in-the-us-are-more-likely-than-other-workers-to-be-highly-satisfied-with-their-jobs/
According to Dana Braga from pewresearch.org, she states, “Most self-employed workers (62%) say they are extremely or very satisfied with their job, compared with 51% of those who are not self-employed. They also express higher levels of enjoyment and fulfillment with their job.”(Beshay, 2025) Every business owner struggles at some point or another. Overcoming said challenges may not be easy but it can be rewarding.